Friday, April 9th, 2021
Canadian alt-metal/heavy rock crossover stars SUMO CYCO will drop their unstoppable upcoming full-length album, Initiation, on May 7, 2021 via Napalm Records! The band has proven undeniably potent with the breakout success of their two recent singles, "No Surrender" and "Bystander".
Today, SUMO CYCO have dropped their most addictive anthem yet - the Kane Churko (Ozzy Osbourne, In This Moment, Papa Roach) produced hit-in-the-making, "Vertigo". It's clear within moments that "Vertigo" is an electrifying standout, connecting like a sucker punch as soon as its electro-laced intro breaks into the first verse, and standing tall with its airtight, heavy pop-influenced sensibility.
Skye “Sever” Sweetnam says about “Vertigo”,itsaccompanying video, and working with Kane Churko:
"'Vertigo' was written pre-pandemic, but it’s crazy how we have been living through some of the most disorienting times in our lives. 'Vertigo' is all about trying to hold onto your sanity and self against any outside force.
Having Kane Churko produce and co-write with us on this track was a great experience. We typically do everything at our home studio, so hanging in Vegas at the amazing Hideout Recording studio put us in a fresh new mindset to create.
The music video contains one of the most elaborate sets we’ve worked on. I guess collecting so much junk over the years has paid off! Come choose your poison and start the INITIATION!"
SUMO CYCO's Initiation invites a mass of new followers into their warped, dystopian-like world of “Cyco City”! As with its predecessors Lost In Cyco City (2014), Opus Mar (2017) and countless singles, Initiation is based in the imaginative conceptual location of “Cyco City”. But unlike most concept albums, the lyrical content is inspired by the band’s real-time environment – featuring timely, personal themes of love, sacrifice, anxiety, empowerment and more that all listeners can relate to.
Sweetnam adds about the album:
The album’s title, Initiation, stems from wanting to invite the audience to be “initiated” into our world. There are usually two congruent themes to each of our albums – one is real-world inspiration, and the other is “Cyco City”, a comic book-esque alternate universe where all our music videos take place. With Initiation, we introduce four gangs or clubs. Our music videos for Initiation all include a theme of these clubs – whether it’s gang vs. gang, a forbidden love between opposing sides, or the idea of having to choose where you belong.
Outside of the story, the lyrics relate to the polarization of the world we live in now. We all have a longing to belong, but what makes one feel accepted or ostracized from a group? To be INITIATED, would you be willing to try to understand another point of view? I have always written lyrics about internal struggle, the war within oneself. Throughout the album, we bounce back and forth between struggle and overcoming. It reflects the times, and there are moments that seem a bit dark.”
Read MORE in the new issue of TOTAL ORDER!